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For consumers looking for an evidence-led approach to enhancing their natural lashes or brows, prostaglandin analogues represent an important and well-researched category of ingredients. While individual results may vary, the available research offers a compelling scientific basis for their continued use in targeted lash and brow formulations.

Lash extensions and lash lifts can be convenient, especially when mornings are busy. They create instant definition and reduce the need for mascara. The problem is that natural lashes can sometimes look disappointing once the treatment cycle ends. They may appear shorter, uneven, dry or sparse.