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Prostaglandin Analogues: The Science Behind Longer-Looking Lashes and Fuller-Looking Brows
For consumers looking for an evidence-led approach to enhancing their natural lashes or brows, prostaglandin analogues represent an important and well-researched category of ingredients. While individual results may vary, the available research offers a compelling scientific basis for their continued use in targeted lash and brow formulations.
Five Lash Care Mistakes That Make Mature Lashes Look Thinner
Lashes can look thinner because they are genuinely shedding, but they can also look thinner because they are breaking. For women over 35, breakage is often linked to habits that have built up over years. The good news is that many of these habits are easy to change.
Mascara, Makeup Removal and Lash Health After 35
Mascara can be one of the most effective products in a makeup bag, but it can also be one of the most damaging if removed poorly. After 35, when lashes may already look finer or drier, the way mascara is applied and removed becomes more important.