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Lashes can look thinner because they are genuinely shedding, but they can also look thinner because they are breaking. For women over 35, breakage is often linked to habits that have built up over years. The good news is that many of these habits are easy to change.

Lash serums are often marketed with dramatic language, but a more useful way to understand them is as part of a long-term lash-care routine. For women over 35, the goal is usually not theatrical length. It is a cleaner, stronger-looking lash line that makes the eyes look more awake without needing heavy makeup.

As the face changes with age, natural definition becomes more important. Skin tone may soften, hair colour may lighten and facial contrast may reduce. Lashes and brows help restore that contrast in a way that can look elegant, subtle and low-maintenance.